Scaling Sustainability with Eddy Aesthetic

As one of Wright Track Strategy’s inaugural clients, Eddy Aesthetic—led by founder Megan Eddings Feely—sought to scale with intention, ensuring that every step forward was both responsible and resilient. Over the past three years, Megan and her team have built an impressive brand rooted in thoughtful decision-making and a deep commitment to sustainability.

To support this vision, we conducted a comprehensive audit to assess Eddy’s current sustainability landscape, identifying strengths and opportunities for growth. The first step in this audit was to conduct the brand’ s first Materiality Assessment to align its efforts with the topics most important to its business and stakeholders. These insights informed key topics to measure and manage across three core pillars of Eddy’s sustainability strategy - People, Planet, and Governance.

From there, we developed a strategic roadmap with clear goals and measurable targets to guide the brand’s sustainability journey.

These insights informed the creation of Eddy’s first-ever Impact Report, developed in accordance with Global Reporting Initiative (GRI) Standards, and an all-new Sustainability webpage, designed to enhance transparency and communicate the meaningful work happening across the brand’s supply chain. The report highlights goals and progress across Eddy’s three key pillars, including sustainable fibers & materials, circularity, community impact, diversity and inclusion, and responsible supplier partnerships.

By embedding sustainability into its growth strategy, Eddy Aesthetic is setting a strong precedent for independent brands looking to scale with integrity. This collaboration reflects Wright Track Strategy’s approach—helping brands translate ambition into action through data-driven, purpose-led strategy.

Explore Eddy Aesthetic’s sustainability efforts and download the full Impact Report at https://shopeddy.com/pages/sustainability.